If a customer wants to buy a product on internet; they must do a big search about that product. The final decision depends upon the positive reviews and competitive price. Positive reviews give more strengths to the product.
There is lot of differences between written reviews and video reviews. Video marketing is advanced marketing technique and users are interested in visual over text.
Imagine if a pretty girl raving about product or business in a high quality video? A beautiful US model giving testimonial about your website ? It is really an innovative Idea. Most of the viewers take glance on that video what was the girl is going to say. That's all you are succeeded in getting attention of the viewers. Video marketing not only business reviews. Even you may surprise your near and dear ones with the videos. Suppose take any one of your customer birthday or Friends birthday.... Instead of sending a greeting card or gift just send a video where a cute girl says birthday wishes on behalf of you or your organization. It will be very innovative and brilliant Idea to impress them.